NEWS: Prelude2Cinema and Shaker LaunchHouse Partnership

NEWS: Prelude2Cinema and Shaker LaunchHouse Partnership

Prelude2Cinema, a branding and marketing firm that focuses on independent filmmaking in Northeast Ohio, and LaunchHouse, a business and startup incubator that supports a diverse number of businesses out of a refurbished car dealership in Shaker Heights, have partnered to develop the cinema industry in the Greater Cleveland area.

Prelude2Cinema has become a portfolio company of LaunchHouse and hosts a monthly independent film festival, film market and fundraiser at the Shaker Heights location.

“We believe in the movie industry that the Cleveland Film Commission is bringing to our region. Cleveland has much to offer Hollywood, and we’re glad that movies are being made here,” says Alex P. Michaels, Emmy-winning writer and studio chief for Prelude2Cinema.

“My goal is to create a cinema industry here as well, in which we will model our company after the old studio system of cultivating talent and producing and distributing movies. It is our hope that the cinema industry helps to build some of the infrastructure that is needed.”

Prelude2Cinema will produce movies in-house and will also partner with local and international filmmakers. The creation of a film fund through business sponsorships and private investors will provide the necessary financing for the cinema industry initiative.

“In order to have a real movie studio, Prelude2Cinema needs to focus on a number of movies, not just one,” says Michaels. “The economic impact that movies bring to the community has been realized as Hollywood studios continue to shoot their films here and hire local actors and crew. Bringing the movie industry here and creating the cinema industry here is not something that can be done alone.”


To learn more about Shaker LaunchHouse, please visit:

You can also find them on Facebook, Twitter, Instagram and LinkedIn.



Introducing the NEW Prelude2Cinema Blog

Introducing the NEW Prelude2Cinema Blog

Who is Prelude2Cinema?


Prelude2Cinema LLC blends entertainment and advertisement through branded entertainment. The company creates bold, intriguing stories for the Internet and other digital platforms, presenting various brand products and services through natural interactions within a variety of film productions. Prelude2Cinema is dedicated to establishing a steady stream of dramatic productions in Northeast Ohio that strengthens the local economy and cultivates Ohio’s talented actors, models and film crew.

Where can you find Prelude2Cinema online?; Like Prelude2Cinema on Facebook (; Follow Prelude2Cinema on Twitter (@Prelude2Cinema); Join the conversation with #Prelude2Cinema and #CinemaCrusade

A word from the studio chief, Alex P. Michaels: 

“My goal for Prelude2Cinema is to build a cinema industry in Northeast Ohio. My vision is based on the Hollywood-style studio system in which Prelude2Cinema will cultivate talent and filmmakers.”

So, what about this blog?

In addition to company news, this blog will feature behind-the-scenes interviews and movie trailers about Prelude2Cinema’s projects, as well as other projects that the company takes on in an effort to build and promote the Cinema Industry within Northeast Ohio. Expect regular articles on filmmaking events, resources and information for film artists of all levels. We might even throw in a few other posts just for fun. Looking forward to seeing you online!

-Roxanna Coldiron, PR & Marketing Executive, Prelude2Cinema


Prelude2Cinema is pleased to introduce Leah Uherc, our new WebMaster/IT Intern!


Ms. Uherc joins us through a Co-op program with Cuyahoga Community College.  Leah is currently working towards an IT Associates with mobile and Web certificates.

Leah graduated from Bowling Green State University with a Bachelor of Fine Arts in Digital Arts.She is a talented artist, painter and illustrator with a strong background in conceptual art. She also does graphic design and logo work.

We are so excited to have such a talented individual on board.

Not Just Another Pretty Face – Welcome Aboard Hannah Conway

Screen Shot 2015-04-14 at 12.14.02 PM

Prelude2Cinema is pleased to have Hannah Conway as part of its team. She is currently working as Prelude2Cinema L.L.C. Spokeswoman and assistant to studio chief.

Hannah was named Cleveland’s top model for 2015 and participates in small modeling jobs on the side. 


Conway, 22, is more than just her looks. She currently residing in Cleveland finishing a Bachelor’s of Science in Biology and Chemistry. She is determined to pursue medical school with plans on becoming a medical professional.

Let’s Build a Cinema Industry Together

p2cKnightFilmstripLOGOImagine having more opportunities to work in movies, television, or web series without having to uproot yourself/your family searching for jobs? How does having a viable career in the cinema industry while residing here in Northeast Ohio sound? Like a dream right?

Prelude2Cinema is working to make that dream a reality…and we want you to help. Create a short video describing how a sustainable Cinema Industry in Northeast Ohio would be beneficial to you and this region. Then post your videos to twitter with the hashtag #cinemaindustryneo . The best responses will be posted on our Twitter feed @prelude2cinema.

So feel free to speak your mind – show off your talent and your passion! Grab your phones, video cameras, gear, costumes, whatever, just let people know you support a Cinema Industry in Northeast Ohio. We will also be using your videos to convince businesses, government officials and organizations in the area to support the Cinema Industry in Northeast Ohio.

We have such a wealth of talent here in NEO, let’s keep them here!

Accelerating Towards a Cinema Industry in NEO

February 25th was a marvelous night! Prelude2Cinema was honored to be chosen to be amongst the twenty-five brilliant ideas presented at the inaugural Accelerate 2015 civic pitch event presented by the Cleveland Leadership Center and Bernie Moreno Companies. It was amazing opportunity  to  rub elbows with the movers and shakers in Northeast Ohio. Over 400 persons attended the event and included People and organizations firmly established in their industries, all of whom are working in concert to provide programs that will benefit the community.

Prelude2Cinema was very  proud to have Actor/ Attorney/ Business Consultant/ Former Elected Official Peter Lawson Jones join us in presenting our pitch “Bring Crime 2 Cleaveland.” We are not talking about real crime, but the launch of a fictional crime web/TV series that will shoot in Northeast Ohio. Mr. Jones will also be featured in a key role in the show. The series will also give a voice to victims of real crime and help support the Laura Cowan Foundation which helps victims of domestic abuse.

Prelude2Cinema’s tagline is “Subtle, Honest, Entertaining, Advertisement.” We will create a sustainable Cinema Industry in Northeast Ohio by creating productions for TV,  movie theaters and the Internet. Prelude2Cinema is seeking businesses to integrate into the storylines of these productions that will allow them to capture new business. 

Prelude2Cinema believes artists should be paid, but they should also remember that it is not called “Show Business” for nothing. Only by benefiting the business community, can one create a new industry here. The “Cinema Industry” needs to be supported in the same manner that our community supports its sports teams and theater community.

Prelude2Cinema sincerely thanks Bernie Moreno Companies, The Cleveland Leadership Center and all involved in Accelerate 2015. We look forward to working with everyone we met at the event, including the other presenters, and to putting the pedal to the metal on our journey in the creation of a Cinema Industry in Northeast Ohio.

Alex Michaels and Peter Lawson Jones presenting Bring Crime 2 Cleveland

Alex Michaels and Sofia Plass “Little Angie”

Sofia Plass -“Little Angie” – traveling through CLEVELAND