Prelude2Cinema, a branding and marketing firm that focuses on independent filmmaking in Northeast Ohio, and LaunchHouse, a business and startup incubator that supports a diverse number of businesses out of a refurbished car dealership in Shaker Heights, have partnered to develop the cinema industry in the Greater Cleveland area.
Prelude2Cinema has become a portfolio company of LaunchHouse and hosts a monthly independent film festival, film market and fundraiser at the Shaker Heights location.
“We believe in the movie industry that the Cleveland Film Commission is bringing to our region. Cleveland has much to offer Hollywood, and we’re glad that movies are being made here,” says Alex P. Michaels, Emmy-winning writer and studio chief for Prelude2Cinema.
“My goal is to create a cinema industry here as well, in which we will model our company after the old studio system of cultivating talent and producing and distributing movies. It is our hope that the cinema industry helps to build some of the infrastructure that is needed.”
Prelude2Cinema will produce movies in-house and will also partner with local and international filmmakers. The creation of a film fund through business sponsorships and private investors will provide the necessary financing for the cinema industry initiative.
“In order to have a real movie studio, Prelude2Cinema needs to focus on a number of movies, not just one,” says Michaels. “The economic impact that movies bring to the community has been realized as Hollywood studios continue to shoot their films here and hire local actors and crew. Bringing the movie industry here and creating the cinema industry here is not something that can be done alone.”
To learn more about Shaker LaunchHouse, please visit: http://www.launchhouse.com
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